Musicians nowadays have to understand the power of marketing in regards to sharing their music. The industry is constantly changing.
Artists did not have to worry about marketing in the past. They just released the music and let the record label do all the work. The label set up the shows, the label dictated the image for the artist via Artist Development, the label shelled out money for video and more.
Artists today are not afforded that luxury. They have to develop a DIY attitude to build relationships with their fans.
Artists need to understand the power of marketing. Where do artists start? In order to understand marketing you have to study marketing.
Below you will find a comprehensive list post of Marketing Masterminds that you should be following on Twitter. Twitter is awesome because of the 140 character limit. These Marketing Masterminds tweet valuable content! I utilized my Music Industry Giants and Source of Information Twitter Lists to compile this list.
The list post will contain influential bloggers, music marketers, marketers, marketing companies, A & R's, record label owners and more. Check out the list post below.
9th Wonder
Aaron Lee
Andrew Apanov [Dotted Music]
Ann Handley [Marketing Profs]
Ann Tran
Anyextee [Amalgam Digital]
Ariel Hyatt [Cyber PR]
Bedlam the Showoff
Big 7 [NiMarketing]
Bob42jh [Cult Classic Records]
Bob Baker
Bob Lefsetz
Breezy B. [Exclusive Public]
Brian Clark [Copyblogger]
Brian Garrett [Future Star Music Group]
Brian Thompson [Thorny Bleeder]
Candice Nicole [Candice Nicole PR]
Chad Horton [Rapzilla]
Chris Robley [CD Baby]
Chris Rockett
Chris Seth Jackson [How To Run A Band]
Chris Voss
Chris Yates
Corbett Barr [Think Traffic]
Culture VI
Danger Dan [Mindfeederz]
Daniel Aguayo [Digipendent]
Daniel Rothamel [Two Plus Media]
Dan Zarrella
Darren Rowse [Problogger]
David Hooper
David Meerman Scott
David Roads
David Sherbow
Debra Russell [Artist's Edge]
Dj Booth
Dj Infamous
Dj Pain 1
Dozi [Get Go Productions]
Dru Ha [Duck Down Music]
Edmund S. Lee
Eric Alper
Eric Smith
Francisco Rosales [Socialmouths]
Frenchie Boi
Greg Calloway
Greg Rollett
Guy Kawasaki
Hendrik [The Positivity Blog]
Hip Hop Facts
Hip Hop Golden Age
Hubert Sawyers III
Illmind
Jaden Social
Jamal Edwards [SB.TV]
James Blute
Jay Baer [Convince & Convert]
Jeff Bullas
Jeff Sheehan
Jesse Jess
Jessica Northey
Jim Tobin
Joelle Park
John Chow
John Oszajca
John Paul Aguiar
Jonathon Taylor [Yancey Media Group]
Jon Morrow [Copyblogger]
Josh Niemyjski [Sphere of Hip Hop]
Karen Yankovich
Kay Crawford [Media Monsterz]
Ken Mueller [Inkling Media]
Kevin AnR Shine [The F.I.R.M.]
Kim Garst
KushAndWizdom
Laura Christianson [Blogging Bistro]
Lilach Bullock [Socialable]
L.I.R.I.X.
Lisa Davis
Mack Collier
Madalyn Sklar [GoGirlsMusic]
Mahendra Yadav
Maria Myraine [The MC Media Group]
Mario Mendoza
Mari Smith
Marketo
Matt Whitlock [DroptheR]
Meddafore
Michael Brandvold
Michael Chibuzor
Michael Hyatt
Michael Tolle [Mello Music Group]
Michele Weisman
Michelle Galas [Groov'EarthRecords]
Music Marketing World
Nick Zaher [MOSologist]
Pam Moore
Paul Porter [Rap Rehab]
Philip Rood [Rapzilla]
Quinelle Holder [The Fader]
Real Robinson IV [SoulBound Records]
Russell Simmons [Global Grind]
Sandi Krakowski
Sarah J
Sarah Mitchell
Seth Godin
Shake [2DopeBoyz]
Shawn Carter [Roc Nation]
Skid [SkidsRow]
Social Media Examiner
Solveig Whittle
SpinSucks
Stanford Smith [Pushing Social]
Steve Wildeman
Tony Guidry
Troy Edwards [3HP Records]
Wendy Day [Rap Coalition]
Wes Davenport
Thank you for taking the time to read this list post. I created this list post because a lot of aforementioned Marketing Masterminds inspired me to focus more on marketing and pursue an MBA. Business Blogs are packed with information!
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