Implement these social media marketing tips, optimize your online presence, and you’ll be on your way to having a booming social media fan base.

This post originally appeared on GigSalad’s Community blog. Reprinted with permission.

Music artists and entertainers have always understood that attracting and interacting with a vibrant community of fans is critical to success. Perhaps this is why musicians were among the first to use social media as a way to engage and communicate with fans. And the most successful at using social media to connect to their fans know there’s much more to social strategy than creating a fan page, posting photos, or amassing a large following on Twitter. An effective marketing strategy requires that you build a broad, engaged community around your act, and social media can represent a healthy percentage of your marketing efforts.

These six social media marketing tips will get you on your way to a successful music marketing strategy.

1. Quality, not quantity

Creating, performing, and recording music keeps you busy. You don’t have time to pour hours and hours every day into creating an amazing social media presence across multiple platforms. Instead of having a mediocre presence on Facebook, Twitter, Instagram, Tumblr, LinkedIn, and Pinterest, it’s better to have a strong presence on just one or two of these platforms. Choose the social network(s) that suit your business the best and encourage the most interaction from fans. For example, if your act has a major visual component to it, you might opt for Facebook and Instagram. If you’re a singer/songwriter with a sense of humor or an advocate of social issues, you may have a better experience on Twitter.

2. Know your audience

Different social networks are popular among different groups. Knowing your target audience’s demographics can help you decide which social networks are best for you and when the best times are to make posts. Here’s a graphic to get you started.