Entertainment One “eOne” and 8gang announce the release of a new single by Australian artist, songwriter and rapper Zheani. The haunting track “I Won’t Sell My Soul,” like all of Zheani’s creative output, can be best understood as an attempt at manifestation. Taking shadowed and broken pieces of memory and arranging them in such a way that they inspire and invoke strength. The rap verse gives a blunt and chilling insight into Zheani’s family background.

Her raw and unfiltered approach to her work resonates with her organic and engaged audience.

Zheani states, “Through this project I want to address the dark memories of my past so I never have to look back into the abyss again. It’s not going to be pretty but it’s what I feel I need to do. A part of me hopes that most people will find it hard to relate to the lyrics but the sad fact is I know that far too many will and I’m sorry if you do.”

This new offering will give her listeners the no holds bar honesty her fan base craves and sets a tone for the upcoming release of The Zheani Sparkes EP, scheduled for an early 2020 release.

The video for “I Won’t Sell My Soul” captures Zheani’s appreciation of contemporary performance art and subverts its aesthetics to illustrate the meaning behind the song. “With blood in your eyes you can’t see the same.” There is an occult significance to blood. Blood like the blood spilled in horrific scenes of domestic violence that Zheani bore witness to and experienced in her childhood. In the video, with the help of her creative collaborator Mik Shida, Zheani takes these Gummoesque concepts and attempts to make them beautiful. “I won’t sell my soul.”

“I Won’t Sell My Soul” will be released via eOne and Zheani’s 8Gang records.

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(Posted February 10, 2012)



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