If you want to really accelerate your business, focus on the people that are interested in what you’re offering. So many times people and businesses get caught up in looking to attract new clients, that they actually retract the people that actually want what they’re offering to begin with. Take the extra time to custom tailor your messages, so that they’re specific to each segment you’re trying to reach, ie: prospects or clients.

You always want to be tailoring your messages to the specific marketing groups that you have setup. Beginner email marketers usually make the mistake of dumping everyone into one bucket, regardless of whether the person is  a client or a prospect. This just doesn’t make sense, the client needs to get customized message, while the prospect needs to get an entirely different message.

If people are engaging with your social media channels, engage back with them, and be sure to leave no question or comment unanswered. The people and businesses that are engaging in high quality social media interactions on your social media channels are your target market to become new clients. Focus on providing helpful, useful, and engaging content directed at them, and your conversions will skyrocket.

It will take some time to learn how to customize your messages, and you’re most likely going to need some social media tools (sites and apps) to achieve it, but it can be done relatively easily. If you’re interested in learning more about how you can customize your social media messages and skyrocket your conversions, simply fill out our request a consult form and a 90DayPro Business Sponsor will immediately follow up with you.

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Comments, recommendations, and suggestions are much appreciated. Thanks, Brandon.

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