The Social Experience......Helping the Unsigned Artist Get Heard!!!
Prime Sinister, is a 23-year-old Londoner and full-blown musical revolutionary. As the creator of his own rhyme style, “Syllablism”, Prime Sinister has crafted songs in which every word, line and verse are not only interconnected but for the first time, symmetrical. Prime Sinister’s rhyme style can probably be more simply defined as the consecutive use of rhyming syllable patterns. But, on listening to it in action, it’s clearly more complex. The words arrange themselves into sequence – syllable families, reunited to tell stories of a dystopia, expanding themselves naturally into verses. They play out in their natural state, unpolluted, forming elaborate stories almost independent of interference from the writer. It is the act of relinquishing ego and letting the words play themselves out, however disorienting – it is as if the writer does not exist, and we are listening to language unadulterated from the manipulations of man. The very act of making an album in a singular style is a unique experiment in hip-hop – and Prime Sinister has done it with flair in abundance.
Growing up in London in the 2000’s, Prime Sinister was exposed to music that would change the course of his life. Consuming albums from Nas’ Illmatic to Dizzee Rascal’s Boy In Da Corner, and encountering the music of the UK underground, Prime Sinister studied the greatest albums in hip hop and stumbled across the true hidden potential of the genre.
'Midnight' by Prime Sinister, from the upcoming UK Hip-Hop album, 'Patient Zero'
The second single from his upcoming conceptual album, 'Midnight' evokes feelings of rage whilst the accompanying video subdues audiences with complex cerebral imagery. This album has challenged Prime Sinister to write in a singular style coined by Prime Sinister as 'Syllablism' which interconnects his lyrics and emphasises their symmetrical nature. The post apocalyptic setting of the alternative universe where this song is set is produced in the programmed instrumental, emulating warning sirens.
Prime Sinister has defined himself as a revolutionary lyricist with his new complex writing style labelled as 'Syllablism'. This style allows for increased word play and complex intertextual meaning. Working with producer Harvey Gunn, Prime Sinister is working to push hip hop writing into the next stage of its evolution, emphasizing its complexity and positioning for social commentary.
The first single from Prime Sinister's upcoming conceptual album, 'Prime Time' conveys stories of otherworldly misery and triumph. Actively playing with language and form, Prime Sinister captivates and engages with abstract rhymes and metaphors. Prime Sinister creates a vintage DIY aesthetic with the animation in the accompanying video and the stereo crackle in the audio. Lyrics always at the forefront, Prime Sinister presents a full bodied audio visual experience with this release.
APPLE MUSIC: https://music.apple.com/us/album/prime-time/1485206432?i=1485206769
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