7 Winning Social Media Strategies To Promote Your Music

As we all know that a musician’s life is much busier than other professionals. Like they badly engage with booking, event tours, songwriting, snapping Instagram photos, practicing ’til 11 pm or even late night, so obliviously it’s very hard to keep all things in mind and take care of the basics of social media marketing activities. Because of their busy schedule, something they just create are profiles on social media and leave it or never go back to check. And some of them don’t even have an online focus.

So it is imperative that you consider these facts before starting an actual promotion of your brand/band or yourself across all social networks. Yes, we know it that it is not going to have overnight results but if you engage regularly with a community of loyal fans, they will definitely want to support you.

Here, I have come up with 7 amazing winning social media strategies to promote your music/band or yourself.

1.     Define Social Media Plan And Objective

Make a Social Media Plan

Before brainstorming any kind of marketing strategy or even any other strategy, we would require a set of objectives. Once objectives have been decided, you can go forward and define or prepare a social media marketing plan. The plan should be relevant, actionable and time bound. Here are some social media objectives.

• Build your brand by getting fans to recognize your band name/ yourself.
• Attract new fans by driving traffic to your social media page or own website
• Engage with your fans and encourage others to watch you for your next event, music concert.

2.     Customize Your Social Profile

There are a thousand musician and band pages available on Facebook and Twitter, so no one is going to see if you have an incomplete profile information. Just adding a big bland image on your Facebook header or profile isn’t doing you any favors either. So you should really take the time to add compelling profile images, background images, bio, etc. Oh, and don’t forget to put something in the “About” section on your Facebook band page and Twitter page. Apart from this, you also need to add some third party tabs like Reverbnationor BandPage or YouTube Tab to make your profile look more attractive. These apps allow fans to listen music directly from you.

3.     Diversify Content Marketing Strategy For All Social Media

The task isn’t over after creating and customizing a social media profile. You need to prepare content and post the same on your profile so fans can engage and listen instead. A content strategy should be defined, do not just stick with one tactic like blasting links, videos, and nonsense about buying your album. Content can be divided in the following categories

• Share albums, videos, and news about other music you enjoy or local bands you play with. Always ask others what they think.
• Share music industry related news.
• Share insights or recording scenes that reflect the personality of your band and use them to engage fans in conversation. Also allow fans to share their opinions so you can take your art to another level.
• Always promote teasers before actually launching a video or audio.
• Network with other bands/musicians in other areas to create an atmosphere for possible gig swapping and collaboration as well as cross promotion of content.
• Post some interesting pictures of your gigs, music concerts, or any successful shows.

4.     Post Frequently And Consistently

The main key to stay consistent is to focus on creating great music, post content frequently and communicate directly with your audience. Don’t disappear for months at a time. Yes, you don’t necessarily have to tweet or post something on Facebook twice or thrice every day. To avoid posting the same content on different channels, you can integrate social media channels like Facebook, Twitter, and Instagram with each other. But the backdrop of using this is the limitation of content & text. Sometimes it’s totally cool to share your new Instagram photo on Facebook and Twitter, but make sure that you adapt the right caption that will best fit the site you’re posting it on.

5.     Regularly Engage With Audience And Fans

Engage with your fans

Seems simple enough but practically it’s too hard. After posting content, someone may comment on your content or likes your content so it is compulsory to reply to them without fail. They have invested time to comment so they deserve your attention. If you’re busy or unable to reply to every Facebook comment/likes then at least reply with a single comment that reflects to all the audiences and fans.

6.     Don’t Auto Post Everything

There are hundreds of tools available that you can use to post a single update to multiple channels including Facebook, Twitter, Instagram, etc. — with the single push of a button. People who follow you on each social media platform always want to get a unique content in each channel. So you can do this technique occasionally but try to make an effort to give each of your social media audiences a little something different every time.

7.     Drive Traffic Back To Your Website

As per Moz’s survey, social media is making a great effort in search engine ranking. What’s the use if you’re getting huge traffic on social media sites? If you aren’t tracking who you reach or how you reach them or in another word we can say how we can reach fans for any campaigns. Yes, no doubt that social networking can provide huge benefits for your music career, but you have to keep in mind that you control over your fan data. Think proactively of social media as a key way to drive people to your website, where you actually have control of data. Once you have data then you keep it updated with your fans for music, upcoming shows, contact info and mailing list.

Conclusion

Ultimately as a musician, you should focus on the basic fundamental things about social media. Social media is one of the best ways for word-of-mouth publicity and if you have control over that, you may be a winner.

About Author

Binny is an all-round musician. He is a singer, lyricist, composer and performer. When he is not singing, he likes to travel. Catch him at his personal website binnysharma.com,  or on Twitter @beingbinny.