Artist Essentials: What’s exactly does an EPK do?

Back in the day — before the internet, before the web, before there was an open realm of communications at all of our fingertips, most folks only spoke my physical mail and phone.

Crazy, right?

Therefore, in order to pitch a writer, booking agent or record label your work — you needed a press kit. A press kit (back then) was a folder that contained photos, a CD, and a few written pages containing your bio, recent accomplishments and more.

In some ways, this still very much is the industry standard. However, now you usually find these on an artist’s website — the CD has transformed into a streaming link, the written pages are now sections on a webpage and the contact info is social media and email addresses.

In this post, we’re going to talk about the basics of EPK’s and how they can benefit you.

What is an EPK Used For? How’s it Different Than My Website?

An EPK has everything any industry contact needs to learn more about your work. It should be a one-stop-shop for a booking agent, journalist or record label to go and learn about your work.

This differs from a website, because your website is a bit more fan-facing. Your website should let fans know how to buy merch, general news, as well as ticket and music sale info. On the flipside, an EPK is for industry — so it’s going to have things such as recent press mentions, select songs you’re proud of, booking information and more.

Where Should My EPK Go? And Do I Need a Separate URL?

There are many “press kits” programs that stand on their own URL. Such as Power Presskits, Sonicbids and more. This begs the question, can I just place it on my website?

The answer here is simple, yes. It’s best to keep it simple and have everything on your website. However, there are some great outlets that offer EPK services, and if you aren’t too technologically adept, these can be great tools.

What Goes In My EPK? Do You Have a Checklist?

Your EPK should be succinct, but you’re also allowed to go a little more in-depth. Think about it like this — a writer wants to cover your work. Your EPK is their one place to download photos, pull from your bio and get proper links. It’s okay to go a little into detail here. Same goes for booking agents and anyone checking out your work.

A typical EPK includes the following essentials:

  • Recent Press Quality Photos
  • Videos
  • Links to Music
  • Music Files
  • A Bio
  • Recent Performances
  • Recent Press Mentions

 

Examples of Good EPK’s. 

The Crossing

http://presskit.to/thecrossing

Here’s a good one — and also a good example of a third party EPK service that’s really well done: presskit.to.

Moon Honey

http://moonhoneyband.com/epk

This is a great example of a straight forward, and to the point EPK, right on the artist’s homepage.

Ryan Joseph Smith

http://ryanjosephanderson.com/epk

Another example of a simple scrolling EPK on a website.

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(Posted February 10, 2012)

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