We all know that as a DIY artist you need to be on Facebook. Social media is THE most invaluable tool for music marketing going. However, a lot of artists struggle with how to be MOST effective. There are many points of view out there, so I decided to ask 10 of my friends who know social media best, for their thoughts to pass onto bands and artists.

The rules were simple, your best piece of advice in 2 sentences or less.

Post good content consistently. And use really good, attention grabbing images.
- Madalyn Sklar (Leader of GoGirlsmusic.com, #ggchat and #TwitterSmarter, connect on Twitter at @MadalynSklar)
 
90% of the time, entertain & help. 10%, promote and sell.
- Chris Seth Jackson (Musician, blogger, podcaster & man behind HowToRunABand.com, connect on Twitter at @HowToRunABand)

Respond (or Like) every comment. Post content that encourages engagement: photos, videos and quotes. Not just pleas to listen or buy
- Ari Herstand (Music biz blogger @ Aristake.com & incredible musician, connect on Twitter at @aristake)

People love eye candy. Make sure you include an eye catching image that compliments your message/post.
- Greg Savage (Sound Designer & head blogger at DIYMusicBiz.com, connect on Twitter at @diymusicbiz)

Don’t over-promote your music or your shows. Find out what your fans are interested in & share content relevant to their interests, too!
- Ross Barber (Owner of Electric Kiwi, Web designer for bands, musicians & artists, connect on Twitter at @ElectricKiwi)

Post daily and spend a dollar a day on targeted ads to make sure your stuff is being seen.

- Dennis Yu (CEO of BlitzMetrics & Facebook Genius, connect on Twitter at @dennisyu)

Post one thing a day everyday.

- Michael Brandvold (Owner of Michael Brandvold Marketing, Podcaster & professional KISS Fan, connect on Twitter at @michaelsb)

Don’t focus on likes or analyzing the reach of individual posts. Use Facebook to post content that means something to your band, to connect with your true fans, and to advertise your gigs.

- Solveig Whittle (Artist, blogger, marketer & teacher, connect on Twitter at @shadesofsolveig)

Facebook can be a great source of constructive criticism as your fans will often notice things you cannot. Put your ego and defensiveness aside and look for truth in fans’ comments; use it to become better and more creative in the future!
- Christine Infanger (Blogger at ThirtyRoses.com & Artist advocate/advisor, connect on Twitter at @NoraBarnacle)

Quit selling to your fans, it reeks of selfishness and desperation. Rather, endeavour to mean something to people. Share your wild ideas, your crazy dreams, your wild passions, your nagging concerns, your secret fears, your manic thoughts, your enlightening epiphanies, and your unique experiences (both good and bad), connect with people on an emotional level, not just in an attempt to endlessly promote. Tell stories. Strive to create a community of like-minded friends, one that you yourself would be proud to belong to, one whose flag you would be happy to hoist and wave.
- Brian Thompson (Speaker, marketer, podcaster, blogger at ThornyBleeder.com, connect on Twitter at @ThornyBleeder)http://www.checkeredowl.com/10-experts-weigh-in-how-artists-bands-c...