As a musical artist, musician, or band, you have something that you want people to believe in. Whether your songs are about romance and relationships, politics, nature, religion, or being a stupid teenager, you want an audience of people that agrees with your worldview, or an audience whose worldview you can change.
What do you stand for?
Does it come across in everything that you do and say?
Does it come across in every tweet, post, video, lyric, and picture?
A brand is a promise of what the public can expect from you in the future.
Is your thumbprint at the forefront of everything you do?
Is your promise to the world clear and concise?
Using things like social media (i.e. POZEproductions.com, Facbeook, Twitter, Instagram, etc.) and a blog are ways to reinforce your brand, what you stand for, and gain the trust of your audience.
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